How to increase prices on Shopify by percentage or amount across your catalog
How to raise Shopify prices by a percentage or fixed amount across your catalog: the formula, clean price endings, compare-at prices, Markets and customers.
LivePricing rules
Round Shopify prices to clean endings
Percent changes produce prices like $31.99 × 0.8 = $25.592. Rounding fixes the ending: Sale Scheduler keeps the whole-number part of each new price and replaces the decimals with the ending you choose, such as .99 or .00, and shows the result per variant in the review.
6 + customendings: .00 .49 .50 .90 .95 .99 or your own
Same $keeps the whole-number part of the price
Priceapplies to the new price, not to compare-at
23.37.9923.99
31.992.9531.95
40.12.0040.00
18.64.4918.49
How does the rounding work?
Rounding keeps the whole-number part of the new price and replaces the decimals. That means it can move a price slightly up or down within the same whole number, so always check the review.
| New price | Ending | Result |
|---|---|---|
| 23.37 | .99 | 23.99 |
| 23.99 | .49 | 23.49 |
| 40.12 | .00 | 40.00 |
| 18.64 | .95 | 18.95 |
| 9.10 | Custom .75 | 9.75 |
Which ending should you use?
- .99 or .95 for prices that should read as a deal.
- .00 for premium products or simple, round pricing.
- .50 or .49 for low-priced items where a full dollar matters.
- Custom for a house style, such as .90 in some markets or .75.
Read charm pricing and price endings for when each ending fits, and test a list of prices with the free price change calculator.
Does rounding touch the compare-at price?
No. Rounding applies to the new price only. If you set the compare-at relative to the new price, it's calculated from the rounded price, and the review shows both.
Frequently asked questions
Can rounding increase a sale price?
Yes, slightly. Rounding replaces the decimals within the same whole number, so 23.37 with .99 becomes 23.99. The review shows every result before you start.
Does rounding apply when I set a fixed price?
Yes. Rounding applies to the new price from any price action, so a set price of 20 with the .99 ending becomes 20.99. Check the review before you start.
Does it work with any currency?
It works on the decimal part of your store's prices. Choose an ending that makes sense for your currency.
Related guides
How to calculate a discount percentage: percent off, sale price and reverse formulas
How to calculate percent off: formulas for the sale price, the discount percentage, the original price and stacked discounts, with worked examples for stores.
Psychological pricing and charm pricing: .99, .95, .00 and when each ending fits
Psychological pricing explained: charm pricing (.99, .95), the left-digit effect, round prestige prices, and how to choose and apply price endings to a catalog.
Related features
- Bulk price editor — Increase, decrease or set prices across many variants by percent or amount, with a preview of every result.
- Price preview and review — See every variant's price before and after, with Ready, Warning and Skipped rows, before anything changes in Shopify.
- Compare-at price editor — Set, raise, lower or remove compare-at prices in bulk, so the right products show a crossed-out price.
Run your next sale without the spreadsheet
Install Sale Scheduler from the Shopify App Store, build a sale, and review every price before it goes live. The free allowance lets you try it on a few variants first.