How to put items on sale on Shopify: one product, a collection or the whole store
How to put items on sale on Shopify with compare-at prices: one product, one variant, a collection or the whole store, and how to end the sale cleanly.
LivePricing rules
Choose exactly which products go on sale
Every sale targets one selection: all products, collections, products, specific variants, or one advanced condition on product title, tag, vendor, product type or SKU. Then you can exclude collections, products or variants, and the review shows exactly which variants are in.
5ways to target products
5 × 4condition fields × operators
500 / 2,500products / variants per review for broad selections
ConditionProduct tag equals
summer-saleExcludeNew arrivals−12
Match estimate: 128 products · 412 variants
What can you target?
| Targeting | Use it for |
|---|---|
| All products | Storewide sales and price increases |
| Collections | A category, a season, a brand collection |
| Products | A hand-picked list, found by title or tag search |
| Specific variants | Only certain sizes or colors |
| Match advanced conditions | Everything whose title, tag, vendor, product type or SKU matches a rule |
How do advanced conditions work?
Pick a field (product title, product tag, vendor, product type or SKU), an operator (contains, does not contain, equals, starts with) and a value. For example, "Product tag equals summer-sale" or "SKU starts with OUT-". The create page shows a live estimate of how many products match. A sale has one condition.
How do exclusions work?
After targeting, choose one exclusion type: exclude collections, products or variants. For example, target all products and exclude a "New arrivals" collection, or target a collection and exclude two best-sellers.
Is there a limit on how many products a sale can include?
For all products, collections and advanced conditions, each review loads up to 500 products and 2,500 variants. If your selection is larger, the review shows a "Preview capped" warning that not every item may be included, and suggests narrowing it. Split very large catalogs into several sales, for example by collection.
This is a preview safety limit, separate from your plan's monthly usage.
Frequently asked questions
Can I put everything on sale except new arrivals?
Yes. Target all products and exclude your new-arrivals collection (or the products themselves).
Can I combine several conditions?
Not today. A sale uses one advanced condition and one exclusion type. Use a shared tag or SKU prefix, or run more than one sale.
Can I discount only some sizes?
Yes. Use "Specific variants" and pick the sizes or colors you want, or exclude variants from a broader selection.
Does the selection update if I add products later?
One-time sales apply the products and prices from your review. Recurring sales read your current catalog at each occurrence.
Related guides
Clearance sales on Shopify: markdown ladders, price floors and restoring prices
How to run a clearance sale on Shopify: pick products by sell-through, build a markdown ladder, set a price floor, respect pricing rules and restore prices.
Profit margin vs markup: formulas, conversion table and how discounts eat margin
Profit margin vs markup explained: the formulas, a margin-to-markup conversion table, worked examples, and how a discount cuts your margin before a sale.
How much discount to offer: break-even sales, margin floors and testing
How much discount to offer: the break-even formula, a table of required sales increases by margin and discount, a margin-floor method and how to test it.
Related features
- Bulk price editor — Increase, decrease or set prices across many variants by percent or amount, with a preview of every result.
- Price preview and review — See every variant's price before and after, with Ready, Warning and Skipped rows, before anything changes in Shopify.
- Recurring sales — Repeat a sale weekly or every few days. Each occurrence applies prices at the start and restores them at the end.
Run your next sale without the spreadsheet
Install Sale Scheduler from the Shopify App Store, build a sale, and review every price before it goes live. The free allowance lets you try it on a few variants first.